Raft Studio

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Brand Intro & Brief

Strategy & Design, Social Media, Photoshoot, Product Styling

Rebloom, a skincare brand backed by science is curated to give one's skin the right kind of care. Their products are cruelty-free and are developed using ingredients that are backed by well-established studies.

We worked with this new skincare brand to help them define their brand positioning, content strategy, visual language, and communication. We created a social media launch strategy for the brand and built a set of visual assets like lifestyle product images and videos.

Objective

To introduce a new-age skincare brand that focuses on major skincare issues from acne to wrinkles.

First Steps

We shortlisted Instagram and Facebook as our key social platforms to create an organic audience base that connects, engages, and relates with our products. We further defined the target audience that resonated with the brand positioning.

Look & Feel

We wanted the brand to be communicated as a consumer centric product that is smart, effective and easy to use. Because we believe that skincare should be simple, not something that requires 10 layers of different products that go onto your skin. We wanted Rebloom to be an effective solution for basic skincare problems.

MediaSocial

We wanted the social media page aesthetics to be bright, colorful and youth-centric just like the brand packaging colors. With a blend of graphical, informational and lifestyle shots, we created a young vibe on the page that easily communicates the product benefits.

Website Banners

Designed website banners featuring seasonal and festive offers. For some banners we shot the images rather than graphically creating them.

Filmfare Magazine Ad

Rebloom gave us the opportunity to design their first Filmfare magazine advertisement creative. The team wanted us highlight their two best-selling products i.e. Sunscreen and Retinol.

From design to reality

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