Raft Studio

Shaping new brand narrative for visionary entrepreneurs, creating ripples in their industries

Raft Creative Studio Is a Brand Strategy & Design Studio.

We co-create with forward-thinking brands to tell a story that influences a consumption shift in society.

Shaping new brand narrative for visionary entrepreneurs, creating ripples in their industries

Raft Creative Studio Is a Brand Strategy & Design Studio.

We co-create with forward-thinking brands to tell a story that influences a consumption shift in society.

Impactful Brand Endeavours

Our Project.

Collaborative Excellence

At Raft Creative Studio, we combine research, experience, and creativity to drive impactful brand initiatives.

Rebloom - Skincare

Positioning Rebloom for millions of skincare enthusiast.

Mitsu - Mental Health

Destigmatizing Mental Health: Building a purpose-led brand and creating a niche community for Mitsu.

Floating Pineapple - Fashion

Introducing tailor made fashion for trendsetters.

Loads of Love - Lifestyle

Crafting luxury gifting solutions for Loads Of Love.

Chefcouts - Food

Created content + packaging design for healthy snack solutions.

Why Choose Us?

The conventional way

The conventional way

Brands tackling marketing independently face hurdles in keeping pace with dynamic trends and diverse digital channels. Limited resources and expertise hinder impactful campaigns, leading to gaps in effectiveness and slow adaptation to the evolving landscape.

 The smart way

The smart way

Brands are shifting towards an agile MVP (Minimum Viable Product) approach in marketing. This allows for rapid adaptation, early value delivery, and continuous improvements based on real-time feedback. Consequently, brands can create more dynamic, customer-centric campaigns that swiftly evolve to meet changing market needs and preferences.

The conventional way

The conventional way

Brands tackling marketing independently face hurdles in keeping pace with dynamic trends and diverse digital channels. Limited resources and expertise hinder impactful campaigns, leading to gaps in effectiveness and slow adaptation to the evolving landscape.

 The smart way

The smart way

Brands are shifting towards an agile MVP (Minimum Viable Product) approach in marketing. This allows for rapid adaptation, early value delivery, and continuous improvements based on real-time feedback. Consequently, brands can create more dynamic, customer-centric campaigns that swiftly evolve to meet changing market needs and preferences.

Let Us Be Honest!

We Don’t Do Everything but

What We Do,We do very well

What We Do,We do very well

  • Brand Design
  • UX/UI Design
  • Content Creation
  • Digital strategy & Planning
  • Product Photography
Branding is beyond design, it’s how you can stay relevant yet look, sound & feel fresh to users. The process begins with research & insight building, moving towards crafting minimum variable design solutions for user testing before putting together the final style guide that carries adaptable identity design & defined brand personality.

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  • Brand Direction 
  • Brand Personality & Mood-board
  • Brand Book 
  • Product Packaging

Drafting & planning an intuitive flow that aligns with industry standards and user expectations is the first step towards building your digital product. A mere visually appealing design may not solve the brand purpose for the user, if functionality is not at the core of it. Our collaborative effort involves the synergy of design, content, and development teams, working seamlessly together to bring forth a digital product that prioritises the user experience. 

  • Brand Websites
  • E-commerce Websites
  • App Design

We craft diverse content formats, from vivid storytelling to visually compelling media, each backed up with research and insight gathering. We ensure adaptable, consistent, and resonant brand messaging that captures your brand’s unique voice and connects meaningfully with your audience. We also specialise in creating Performance marketing centric content that drives your ROI & campaign objective.

  • Social media content
  • Website content
  • Performance intended content campaigns
  • Emailer marketing

Navigating the ever-evolving digital landscape requires a brand to roadmap through strategy, execution, performance & optimization while keeping people & the culture at the core of it. Digital strategy and planning services are crafted to swiftly influence users to build interest & desire to eventually action out in the form of ROI. We help you begin from point A or catch from midway to take you till Z. 

  • Brand Strategy
  • Brand Campaign Ideas
  • Content Planning
  • Overall Digital Execution
  • Performance Marketing

You sell products not based on just features but how it appeals to the user. Captivating visuals has become a focal point in content creation. Whether it’s for e-commerce, advertising, or branding purposes, we produce media that compels the consumer to take action.

  • Visual Conceptualization
  • Production and Creative Direction for Photography & Videography 
  • Iphone or Professional
  • On-location or Studio Shoot

Co-Create

Relatable

Design-led

Reflective

OurApproach

We investigate the market & your audience to understand how your product can make space in an existing segment or create a new one.

We ideate to position your product or service as a brand people want to associate or engage with.

We build consumer-driven strategies & purposeful campaigns.

We design to simplify, to shape a narrative for your brand.

We investigate the market & your audience to understand how your product can make space in an existing segment or create a new one.

We build consumer-driven strategies & purposeful campaigns.

We ideate to position your product or service as a brand people want to associate or engage with.

We design to simplify, to shape a narrative for your brand.

From The Founder

“ We choose to be a creative studio in the sea of agencies.”

I navigated the marketing world, crafting campaigns for big brands. But, a deeper calling led me away. 7 years at a digital marketing agency taught me much. The numbers spoke, but I yearned for something more challenging and raw. I took the leap to freelance, a revelation! Co-creating with passionate founders, a brand-side focus. Thus, Raft Creative Studio was born—a small, fierce crew ready to tell brand stories uniquely.

Rashida Pankhawala
Founder & Creative Director

From The Founder

We choose to be a creative studio in the sea of agencies. I navigated the marketing world, crafting campaigns for big brands. But, a deeper calling led me away. 7 years at a digital marketing agency taught me much. The numbers spoke, but I yearned for something more challenging and raw. I took the leap to freelance, a revelation! Co-creating with passionate founders, a brand-side focus. Thus, Raft Creative Studio was born-a small, fierce crew ready to tell brand stories uniquely.

Rashida Pankhawala

Founder & Creative Director

Their word weighs more

We are grateful to make a difference to their brands

Clients We Co-Created With

Want to be a #Rafter?