About the Brand
The Floating Pineapple is not just a fashion brand; it’s a personal expression of style. A brand that screams summer joy. The resort wear is specially designed for people who breathe comfort and enjoy a minimalist style.
The ask
To craft an exclusive brand name that captures the sense of fun, summer joy, and whimsical charm complemented by a dynamic and user-friendly website that spotlights both the garments and their creation journey. That also needs to be accompanied by a strategic social media approach and captivating photoshoots to amplify the brand’s unique character.
The solution
Inspired by whimsy and summer vibes, we introduced the enchanting brand name “The Floating Pineapple.” Its logo portrays a pineapple aloft, symbolizing refreshing waters and a playful twist. The palette, blending peach and lively pineapple yellows, perfectly captures the balance between carefree and sophistication.
We designed the website to be an immersive experience where you’re the designer. The website’s intuitive interface and easy customization tools make fashion an adventure.
Floating Pineapple’s social media channels are a gateway to inspiration. For Instagram, we shot real people wearing the clothing line vs models for a reason embracing their uniqueness through fashion. All these women were inspiring in their own fields. The Pinterest boards are a treasure trove of trends and possibilities.