About the Brand
Buno Behen is more than a fashion brand; it is a quest to connect the east and the west through art. Maithili, the founder of Buno Behen, calling two places her home, India & France, drew the values of upcycling waste and women’s empowerment which influenced her worldview.
The ask
Their vision is to find a deeper appreciation for the rich sartorial heritage of India. Crafted with love and skill, each garment is a celebration of conscious choices and sustainable style.
They wanted to create a journey of conscious fashion where every piece tells a story, every design carries a purpose, and every choice makes a difference.
The solution
Through captivating storytelling and visual content, we showcased the meticulous work of artisans, positioning each garment as a piece of art that embodies tradition, skill, and cultural richness. Leveraging the power of digital platforms, we curated an online presence that mirrored Buno Behen’s ethos. Engaging content, behind-the-scenes glimpses, and interactive campaigns communicated the brand’s dedication to a lifestyle that merges elegance with ethical values.