About the Brand
Paytm is at the forefront of innovation, offering exceptional services and solutions to their users. It is a secure and RBI-approved digital/mobile wallet that can be used to meet almost all of your financial needs by adding money to your Paytm wallet through UPI, internet banking, or credit/debit cards.
The ask
In today’s digital landscape, visuals play a pivotal role in capturing attention and fostering engagement. Design visuals that not only serve as click bait, but draw users to the blogs, to establish and enhance brand trust.
The solution
Implemented a strong Google Image SEO strategy for 200+ blogs on PayTm to revolutionize click-through rates. We meticulously crafted captivating thumbnails that enticed clicks, utilizing vibrant colors, heightened contrast, and engaging illustrations. These creative banners not only acted as click bait but also seamlessly integrated essential keywords resonating with our audience’s interests – “merchant” and “UPI”. This approach not only improved visual appeal but also boosted visibility and relevance, resulting in an unprecedented surge in engagement.