About the Brand
Numis Med, a medical skincare brand from Germany has been developed since 1982 by leading dermatologists. Catering to a distinct niche in India, Numis Med’s range of skincare and haircare products are carefully crafted for those with exceptionally sensitive and dry skin. After conquering USA & Asia markets, Numis Med wanted to position itself in India as a soothing ritual designed for this skin type with its scientific formulas.
The ask
We had a clear task: to take control of the Indian market to treat serious skin problems like extreme dryness and sensitivity. These issues have worsened due to global warming and changing lifestyles. Additionally, entering the Indian market, where people are price-conscious, would be challenging. Hence, building trust among users plus dermatologists and gaining recognition within the dermatologist community was crucial.
The solution
This surge continued on our website, culminating in a tangible return on investment. Our cookies naturally followed them across platforms to further build brand promise. With a captivating product photo shoot, fun informative reels using trending music and engaging content, Numis Med swiftly gained a trusted reputation for treating dry, sensitive and dermatological skin issues. Collaborations with influential dermatologists gave us additional credibility and led to our presence on the shelves of pharmacies, well-known online portals and doctors’ clinics. This multi-pronged approach fueled both brand recognition and trust, resulting in a notable increase in ROI.